Most community banks aren't struggling because they lack data—they’re struggling because that data is scattered across different departments, making it almost impossible to use. It’s what we call "analysis paralysis." You have the numbers, but no clear story on how to use them to grow.

That’s why Identifee has teamed up with DeNovo Treasury (https://www.denovotreasury.com/) to launch Insights-as-a-Service (IaaS). We wanted to build a bridge between raw information and actual results.

National Benchmarks, Right Where You Need Them The biggest hurdle for many banks is knowing how their pricing actually stacks up against the competition. Through this partnership, we’ve integrated DeNovo’s massive library of market intelligence directly into the Identifee platform.

Now, instead of guessing, you can pull up a Pricing Heat Map in seconds. It shows you exactly how your fees—like ACH, wires, or remote deposit capture—compare to national averages. You’ll see instantly if you’re competitive, over-market, or leaving money on the table because you’re underpriced.

Turning Data into a Game Plan But we didn't just stop at giving you a dashboard. We know that data is only useful if your sales team knows what to say about it.

On the Identifee platform, those benchmarks are paired with "expert-led narratives" from DeNovo’s consultants. This means your team gets a ready-to-use talk track and access to live strategy sessions. You aren’t just handing a client a list of prices; you’re leading with a professional, market-backed strategy.

Please reach out to an Identifee team member for additional information.