Identifee today announced that it is delivering advanced generative AI technology to banks and credit unions across the nation, using Google Cloud. This collaboration will empower financial institutions with state-of-the-art tools to enhance customer experiences, increase operational efficiency, and compete effectively in a rapidly evolving digital landscape.

"Our mission has always been to be a force multiplier so that employees of financial institutions can deliver the best data-driven outcomes for their customers," said Vram Ismailyan, CEO of Identifee. "By integrating Google Cloud's pioneering generative AI, we are not just offering a product; we are delivering a promise. We're ensuring that local institutions can continue to thrive by offering the personalized, relationship-based service they are known for, but now with unprecedented efficiency and intelligence."

The partnership will focus on delivering AI solutions tailored specifically to the needs of the nearly 9,000 financial institutions across the US that have disparate systems and fragmented data. These tools will help institutions automate manual tasks, generate targeted marketing content, and provide frontline staff with real-time information to better assist members—all while maintaining the highest standards of security and compliance.

"The transformative potential of generative AI should be accessible to everyone, and that includes the vital network of community financial institutions," said Joe Proto, an Identifee advisor and board member with a long career in banking and financial technology. "Identifee’s deep understanding of the credit union and community banking space, combined with Google Cloud's AI infrastructure, will unlock new opportunities for innovation and growth where it matters most – in our local communities, the heart of the American economy."

“Startups like Identifee are building the next transformative applications with Google Cloud AI,” said Scott Barneson, Managing Director, Startups at Google Cloud. “Our AI capabilities including leading models and our Vertex AI platform, as well as our Google for Startups Cloud Program, will help Identifee deliver innovative, new solutions to the financial services industry.”

About Identifee

Identifee is a leading AI workspace for banks and credit unions to acquire, service, and grow. Its platform integrates seamlessly with existing systems to provide a unified, intelligent hub for data analytics, workflow automation, and personalized customer engagement.